ROK Drop

By on January 4th, 2007 at 5:25 pm

Paris Hilton to Begin Ad Campaign in Korea

UPDATE: LOL, Nomad was thinking the same exact thing I was after reading the Paris Hilton article.

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From the Chosun:

Paris Hilton, singer, actress and heiress to the Hilton Hotel fortune, signed a modelling contract with Fila Korea, Fila said Thursday. The one-year contract, said to be worth W1-1.5 billion, begins in March. Shooting for the print and broadcast ads will take place this month in Los Angeles. A Fila staffer explained that Hilton was chosen because her sophisticated style matches Fila’s image and said the company plans to introduce a line of Paris-related products.

Is it just me or is "sophisticated" not the first word that comes to mind when thinking of adjectives for Paris Hilton?

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2
  • Mark
    1:56 pm on January 5th, 2007 1

    I'd like to Fila.

  • Dan
    3:39 pm on January 5th, 2007 2

    It isn't just you! Take away the clothes, make-up and Hype — whats left is in just about every trailer park. Not counting the money and world wide drunkeness. Not that there is anything wrong with the last two, I'm working on one of them!

 

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