The Korean version of Google is going to go through some modifications:

Google Inc. said Wednesday it has overhauled its Korean-language search engine to broaden its appeal in South Korea, one of the world’s most wired countries and one of the few where Google isn’t dominant.

Local search engines such as NHN Corp.’s Naver Web site lead the sector in South Korea. Some users say local sites are better adapted to factors specific to the market, with more visually complex sites and reliance on human interaction instead of software to get results.

Google has adopted universal search — a results-blending concept that has caught on at other top search engines — for its Korean-language services, said Lee Won-jin, managing director of Google Korea.  [MSNBC]

By looking at the Korean website of Google I just don’t think it will catch on with Koreans more then Naver because it is so plain no matter what they do with their search engine. 

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