By Could this be an example of the subversive engagement at the Kaesong Industrial Complex that Dr. Lankov has been advocating for?:
If there’s one South Korean product that all North Korean workers in the Kaesong Industrial Complex know about, it’s Choco Pie. According to factory owners in the Kaesong complex, some businesses there began passing out the snacks to their North Korean workers in 2005 to boost morale, which led to explosive popularity of the product among workers, and now most businesses there have followed suit.
A Kaesong complex staffer said 150,000 of the snacks are probably consumed each day at the industrial compound, and Orion, the South Korean makers of the product, send up between 10,000 to 20,000 boxes of the snack during holidays.
The Choco Pies are then brought out of the industrial park through unofficial channels and sold in black markets near Pyongyang. One South Korean government official said North Korean authorities tried to stop Choco Pies from being smuggled out of the complex, but this has proven too difficult to do, and they are now turning a blind eye, the staffer said.
He added Choco Pies were “sweet symbols of capitalism” for North Koreans. [Chosun Ilbo]
Could Choco Pies be the first of many “sweet symbols of capitalism” that could become a threat to the regime. Could we one day see the “Choco Pie Revolution”? 
By the way I love Choco Pies too.
It is the sad reality. No mistake...
9:44 am on April 23rd, 2009 1
They're lucky they haven't tasted chicken cheese ramyon yet, or there'd definitely be a revolution.
12:19 pm on April 23rd, 2009 2
I remember that scene from JSA where the NORK border gaurd got his first taste of Choco pie.
By the way, I keep Choco pies on hand in the pantry, but when I travel to the USA I always make sure to get the "real" thing…the famous Lookout Mtn Moon Pie! Bigger and better.
3:56 am on April 24th, 2009 3
Nothing like a moon pie popped in the microwave for 10 to 15 seconds to puff up the marshmellow and an RC co-cola to brighten up your day.
8:30 am on April 24th, 2009 4
OOOOLD news Jon. Dong-A Ilbo reported this last year, probably because they have a massive advantage in having Mr. Ju Seong-Ha as a reporter.
6:41 am on April 30th, 2009 5
Just wait until the South Koreans get a hold of some North Korean Taedonggang apple soda. I had it in Kaesong. Pretty awesome.