By I guess this is one way to make your bottled water’s name stand out:
After a long run or grueling workout, U.S. servicemembers around South Korea will now be able to reach for a refreshing bottle of “DMZ” brand natural mineral water.
That’s right, bottled water named after the Demilitarized Zone — one of the most dangerous places on the planet, known for its land mines and the ongoing tension between North and South Korea.
Chun Woo-chul, spokesman for the Lotte Chilsung Co., which distributes the water nationwide, conceded that company officials “had fears and concerns about the negative image many people have of the DMZ, such as heightened tensions and conflict between the two Koreas, war, division, lethal mines and how the area is heavily fortified.”
However, he said, surveys showed that more people had a positive image of how the DMZ’s “ecosystem is the best in the world, that has been left untouched by humans for the past 50 years.”
“We decided there was no better name than (Lotte Icis) DMZ 2km to pinpoint the purity and cleanness of this water,” Chun said. [Stars & Stripes]
Read the rest, but as I have said before, the belief that the DMZ is an untouched natural paradise continues to be overstated. I am also wondering where in the DMZ this water is pumped from? If it is the Imjim River that is not exactly the cleanest and purest water I can think of in Korea.
12:39 pm on November 29th, 2009 1
LOL, marketing is everything. If in the perception of the consumer that DMZ water must be the most pure therefore worth the price, my first thought would be where in the DMZ is it comming from.
4:11 pm on November 29th, 2009 2
"ecosystem is the best in the world, that has been left untouched by humans for the past 50 years."
Dude, we have places in Canada that have been untouched by humans for thousands of years. Heck, some of our ice is 20 000 years old.
Speaking of which:
http://www.canada.com/ottawacitizen/news/story.ht…
4:13 pm on November 29th, 2009 3
Right…Ironically, if it really is coming from the DMZ, isn't buying this water contributing to the deterioration of the ecosystem?
7:03 pm on November 29th, 2009 4
Some Other, Less Successful, Brands of Bottled Water – and their slogans
Osan Golf Course Bottled Water – served in an environmentally-friendly white envelope filled with "green"
CCK Bottled Water – this is not deemed "ordinary water"
CH2M-Hill Bottled Water – your husband is paid good money to drink it so your friends should buy a billion and a half dollars of it
2002 Schoolgirl Incident Bottled Water – goes down easy, have a whole tank
Your Juicy Girlfriend Bottled Water – half the guys in your division had it when you were in the field
Your Juicy Girlfriend's Baby Bottled Water – it's probably not yours but you can pay for it anyway
ATEK Bottled Water – we will be having a press conference this evening to address issues of fringe groups speaking badly about our bottled water and to announce what legal actions we will be taking over this
Good Neighbor Bottled Water – slimy yet smooth; a perfect drink to accompany golfing, dining or shopping; and, now, with a new double-your-money cashback rebate offer* *offer generally only valid to higher-ranking servicemembers
Contractor Bottled Water – expensive and been around a long, long time
Stars & Stripes Bottled Water – Captain Dillweed stated that soldiers at U.S. Army Garrison-Yongsan gave benjo ditch water high marks and not only preferred it over bottled water but were eagerly waiting for another mandatory Saturday morning water tasting
USFK Bottled Water – often dirty, never transparent, filled with drips and leaves a bitter taste in your mouth
Don't Ask, Don't Tell Bottled Water – 'cause with all the restrictions on women, drugs, smoking and alcohol, suckin' peter is one of the few things left that nobody comes lookin' for
Fraud, Waste and Abuse Bottled Water – no matter where we put it in the store, nobody seems to notice it
EOC Training Bottled Water – available only in 6-packs of clear, yellow, brown, black, estrogen and cripple
Han River Downstream From Yongsan Bottled Water – now with .000000002% more formaldehyde
Commissary Bottled Water – now in ox tail flavor, while supplies last, if they even make it to the shelves
Queen For a Year Bottled Water – it might be nasty and sour but what choice do you really have?
P&HT Bottled Water – $300 water so good you have to keep it locked up at night – USFK Approved!
Juicy Bar Bottled Water – the taste of the tap hastily refilling an old water bottle from the trash for the low, low price of only $3
Songtan Sally Bottled Water – c'mon, let's drink
2ID Bottled Water – now with convenient string for easy carrying
8:31 am on November 30th, 2009 5
Chickhead – ROFL. going to have to print, frame and post this on the office frig.. Lol nice