ROK Drop

By on March 25th, 2010 at 11:04 am

Hyundai-Kia shows double standard for vehicles at home and abroad

It appears Hyundai-Kia is getting itself in hot water at home for it’s refusal to recall the new Kia K7 for the same rust issue that forced recalls in the U.S.

 

Tackling the recent rust-related issue of the K7, Kia’s latest luxury sedan, the maker is refusing to do anything for its local buyers who suffered corrosion damage to their vehicles. However, it turns out the carmaker and its parent company, Hyundai, recalled their products in the United States for the same reason, several times last year.

Hyundai-Kia said earlier it is looking into the matter to figure out the cause of the problem. But now, the company says it’s not planning to recall the vehicles or replace the frame in question for local customers.

(The K7′s sub-frame) is made of stainless steel, and doesn’t rust under normal circumstances. But it snowed far more and far heavier than usual this winter, so drivers may have had their cars exposed to salts that might have sped up the corrosion of the frame,” a Hyundai spokesman said.

Obviously the rust issue doesn’t cause any serious malfunctions to the model. So there will be neither recalls nor a replacement service for the model. [Korea Times]

I have always believed that Hyundai-Kia’s ability to sell quality cars in the U.S. that undercut their competitors is made possible in part by their substandard vehicles sold in Korea.

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  • jacquesb
    9:41 am on March 25th, 2010 1

    You know full well, that as a Korean it is your DUTY to accept inferior goods domestically so the good things can be exported and help our country ( I mean Chaebol ).

  • Bart
    10:27 am on March 25th, 2010 2

    Well, that's BS. Any Canadian and Northeastern American resident will tell you we didn't have a lot of snow this winter, nor were roads extensively salted for that matter.

  • kushibo
    12:08 pm on March 25th, 2010 3

    I'm not so sure this is a sign of a construction quality or materials quality difference as much as it is a difference in how the recalls are run.

  • Chris In Dallas
    12:25 pm on March 25th, 2010 4

    Indeed! I'm certainly no expert in this realm, but my gut feeling tells me Korean regulatory laws and tort laws are such there isn't a huge incentive to do recalls. Yeah, from one perspective its screwing Korean consumers, but from another angle its reasonable business practice meant to maximize profit.

 

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