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Avatar of GI KoreaBy on October 14th, 2013 at 8:00 am

Korean Owned Franchises Look To Expand In US Market

Korean owned franchises are trying to expand in the US market outside of Korean-American neighborhoods:

The Paris Baguette store in Manhattan’s Times Square that recently opened /Courtesy of SPC

Korean bakery franchises, coffee chains and food manufacturers are expanding their outlets in the U.S.

Paris Baguette on Sunday opened a four-story outlet in Manhattan’s Times Square, the second one in New York City after one in Koreatown in mid-town Manhattan. Next month, the bakery franchise plans to open two more, in mid-town and on the Upper West Side.

Caffé Bene has eight outlets in the U.S., including one in Times Square which opened in February 2012 and another near the Fashion Institute of Technology that opened in July this year.

CJ Foodville, which operates the bibimbap (rice with assorted vegetables) chain bibigo and bakery franchise Tous les Jours, has 26 stores in the U.S., including one in Beverly Hills.

What sets the latest forays apart is that they venture outside Korean neighborhoods.  [Chosun Ilbo]

You can read the rest at the link, but the article says that these Korean owned franchises are now having their growth limited due to laws protecting mom and pop stores in Korea.  To continue their growth they are instead now looking at the US market.

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  • ChickenHead
    9:50 am on October 14th, 2013 1

    Paris Baguette will find it hard to breach the American market if they insist on making every single thing in the shop from the exact same flour/water recipe.

    But, for Korea, they are OK.

    The reality is Korea makes crappy bread products and America hasn’t mastered fermented squid. That’s just the way the world works.

  • Simon The Good
    1:22 pm on October 14th, 2013 2

    These Korean companies can talk big but when they actually enter the US market they will get crushed because they only know the Korean market, and have no idea how to serve a multicultural group of customers. “If you don’t like it then get out” won’t work overseas.

  • Tom
    1:34 pm on October 14th, 2013 3

    That’s what you guys also said before the KFC (Korean Fried Chicken) began to expand in the US. :roll:

  • John in NY
    1:35 pm on October 14th, 2013 4

    I don’t know how well they’re doing on the West Coast but in NY/NJ, they’re real successful. I’m not a huge fan b/c I try not to eat too much bread but their cakes are damn good if overpriced. I’ve never had their coffee though. I don’t know about their coffee though since there are so many good mom and pop cafes all over NY and my office has free coffee. I’ve heard their coffee is the worst thing in the store.

  • John in NY
    1:37 pm on October 14th, 2013 5

    Ah, expanding outside KA neighborhoods. Well, they haven’t done that on the East Coast yet. I think each one on the East Coast is in a KA neighborhood, often right next to an H-Mart.

  • tbonetylr
    2:08 pm on October 14th, 2013 6

    @ 2,
    Paris Baguette suks, they make cookies and let them sit on the shelf until they’re rock hard. They’ll even try selling rocks to you during a holiday/X-mas, they’ll package those rocks up for you in a pretty box. :roll: Squeeze before buying rocks. Some Paris Baguette’s don’t even know how to make delicious tasting cookies. :shock:

    I don’t know New Yok but how can a S. Korean Paris Baguette make it in Manhattan’s Times Square without S. Korean gov’t subsidies?

  • John in NY
    4:59 pm on October 14th, 2013 7

    The Times Sq one is always packed. I prefer Cafe Bene since PBS is always packed.

  • charliemarlow
    7:28 pm on October 14th, 2013 8

    Yes, those discerning American customers will be hard to win over from Krispy Kreme and DunkinX Donuts. :-)

  • Bob
    7:33 pm on October 14th, 2013 9

    I hope they open out here and sell Mahkli (not sure on that spelling).
    Loved that stuff.

  • Baek, In-je
    8:15 pm on October 14th, 2013 10

    Paris “Baguette.” It is absurd that they have “baguette” in their name but they make a nearly inedible baguette. Plus, it will be much worse the next day.
    Anyways, the brand will never fly in my country. The whole “the-baguette-tastes-like-the-hands-of-the-Korean-making-it” will really not go over well, please understand my culture.

  • tbonetylr
    11:17 pm on October 14th, 2013 11

    Paris Baguette Customer Service Korea(PBCSK): Can I help you?
    Customer: Yes, you sold me these rock hard cookies yesterday in a pretty X-Mas box and they are as hard as rocks, they must be almost 1 week old so I’d like my money back.
    PBCSK: No!
    Customer: Why not?
    PBCSK: This is Korea.

    The “This is Korea” exclamation won’t work in the U.S.

  • Kangaji
    12:15 am on October 15th, 2013 12

    Kyochon chicken in New York is over-rated. BBQ Chicken in Seattle is good but too expensive. So… I’d say a big issue would be charging too much before the products have a chance to get popular.

  • Jay K.
    1:20 am on October 15th, 2013 13

    My 2 cents from an expat working and living in Beijing, China where Paris B and other korean “coffee shops” have set up shop.

    for a quick grab to munch breadwise it’s not bad compared to what else we have here in Beijing.

    As others have noted there coffee and drinks are absolutely atrocious and same goes with maan coffee and that other coffee/bread shop from korea.

    I can’t see how this would succeed in the US especially in cities where there is a big descendancy of Italians and “old country” ancestry. As a person from upstate New York, I know what good bread tastes like from my Wegmans, or other italian mom and pop bakeries I’ve gone to. Simply put Paris B would get blown out of the water.

  • Smokes
    2:57 am on October 15th, 2013 14

    I happen to like a good bit of the things they sell there however this does lead me to wonder:

    Do the Kyo Chon’s in the states leave the necks in like they do here? Nasty @#$%^’s…

    How would Lotteria be received in the states? One bite into a bulgolgi burger would have most thinking “ugh if you’re going to rip us off at least make an effort…”

  • John in NY
    6:10 am on October 15th, 2013 15

    #14, no necks in the states. :D

    12:30 pm on October 15th, 2013 16

    LOL at everyone knocking them. Do you really think all the other chain garbage we have is any better?

  • Tom
    2:47 pm on October 15th, 2013 17

    Walmart, McDonald’s, Dunkin Donuts, Kentucky Fried Chicken, if it’s junk, then American will eat them up. :roll: Totally laughable, as if Americans have sophisticated taste. Just look at you slobs.. you guys will eat anything if it contains enough fat and sugar. :lol:

  • tbonetylr
    4:21 pm on October 15th, 2013 18

    This gov’t subsidized place(shhh) will be the first at a “foreign” airport. Why isn’t it called “Korea Baguette”?
    “The bakery chain Paris Baguette will open an outlet at Singapore’s Changi Airport in March, its holding company SPC Group said on Monday. This will make it the first Korean bakery franchise to have a store in a foreign airport.”

  • Smokes
    7:21 pm on October 15th, 2013 19

    Tom said: “you guys will eat anything if it contains enough fat and sugar”

    That’s rich coming from a guy living in the land of Poutine, Bacon, and Maple Syrup.

    Living on an expired visa, a visa originally obtained to avoid his military duty. Stealing a job from a hard working, Bacon frying, Cheese’n'Gravy-slathered Poutine eaiting, Maple Syprup soaked real Canadian.

    Not cool eh? :(

  • Conway Eastwood
    2:18 am on October 20th, 2013 20

    Paris Baguette, from… South Korea?

  • guitard
    9:35 am on October 20th, 2013 21

    In Korean, Paris is pronounced the same way the French say it, so there is no “s” sound on the end of the word; it kind of sounds like the word “potty” (except it’s actually a rolled “r” sound). It’s spelled 파리 in hangul. “파리” has three common meanings in Korean: sand, fly (as in common house fly), and Paris.

    Maybe we’ve all been assuming it meant Paris . . . but it actually meant something else.

  • Jim
    10:53 am on October 20th, 2013 22

    21. Maybe we’ve all been assuming it meant Paris . . . but it actually meant something else…

    But they use a picture of the Eiffel Tower in their Baguette signs.

  • Jim
    10:55 am on October 20th, 2013 23

    Meant “company” signs.


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