Korean owned franchises are trying to expand in the US market outside of Korean-American neighborhoods:
Korean bakery franchises, coffee chains and food manufacturers are expanding their outlets in the U.S.
Paris Baguette on Sunday opened a four-story outlet in Manhattan’s Times Square, the second one in New York City after one in Koreatown in mid-town Manhattan. Next month, the bakery franchise plans to open two more, in mid-town and on the Upper West Side.
Caffé Bene has eight outlets in the U.S., including one in Times Square which opened in February 2012 and another near the Fashion Institute of Technology that opened in July this year.
CJ Foodville, which operates the bibimbap (rice with assorted vegetables) chain bibigo and bakery franchise Tous les Jours, has 26 stores in the U.S., including one in Beverly Hills.
What sets the latest forays apart is that they venture outside Korean neighborhoods. [Chosun Ilbo]
You can read the rest at the link, but the article says that these Korean owned franchises are now having their growth limited due to laws protecting mom and pop stores in Korea. To continue their growth they are instead now looking at the US market.